Hertz 24/7 - Wimbledon

IDEAS | DESIGN | 3D VISUALS | ARTWORK | EXPERIENTIAL

Summary

Central to a through-the-line campaign supporting Hertz's relationship with The Wimbledon Tennis Championships, the Fastest Serve experience gave fans a chance to pit their serving skills against the world's best tennis players both past and present, while allowing Hertz to demonstrate their new innovative 24/7 rental product in an integrated and relevant way. Those who were talented enough to hit the day's fastest serve then appeared on up to thirteen large billboards at Wimbledon rail station, giving them exposure to over 100,000 tennis fans. Over the duration of The Championship, the Provision Design team clocked nearly 2,500 fans' serves, with approx. 5,700 more taking the time to visit the Hertz activity. Newly crowned men's champion Andy Murray's should watch out - the fastest serve over the duration of the week was 129mph, just 4mph slower than his fastest Wimbledon serve!

WHAT WE DID

Ideas

Design

3D VISUALS

Experiential

Video

Artwork

CAMPAIGN ROLLOUT

Content Creation

CLIENT TESTIMONIALS