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HSBC - The Open

HSBC - The Open HSBC - The Open HSBC - The Open HSBC - The Open HSBC - The Open

The HSBC sponsored World Rugby 7’s circuit consists of 10 tournaments in 10 countries, and visits five of the six populated continents. Widely regarded as the flagship event Hong Kong provides one of the highlights of the year’s sporting calendar.

HSBC approached us to conceive an on-site fan village activation and a series of taster events in the lead up to the tournament. The brief was to have both dedicated fans and Rugby converts engage with a series of activities that excited and engaged while helping give a deeper understanding of the game.

PVD created ‘Play Your Position’ an educative and exhilarating experience which helped players decide which 7’s position they were best suited too. All creative, branding and artwork was generated in-house, making the lead up and build stage of event as stress-free as possible.

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what we did

  • CAMPAIGN IDENTITY
  • 2D Design
  • 3D VISUALS
  • Artwork
  • Production

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