L O A D I N G

Standard Life Investments at Ryder Cup

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As part of their headline sponsorship for The Ryder Cup and to satisfy their global positioning as a world-class brand, Standard Life Investments asked us to create a unique experience which made users feel closer to the Ryder Cup than ever before.

Our response was to create a networked, real-time competition in which players could; choose a team, play the 18th hole at Gleneagles in an attempt to win the cup and as a result contribute their score to an online leaderboard showing both their personal and aggregate team score.

Fuelled by the compelling competitive spirit of the tournament, attendees were keen to get involved. As part of the ticketing process they were given an RFID wristband. Most registered in advance allowing them to participate on site, have a fully personalised experience and to easily share their score and photos to social media channels.

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what we did

  • CAMPAIGN IDENTITY
  • 3D VISUALS
  • Artwork
  • Production
  • RFID Scoring System

client testimonials