Callaway

DESIGN | EXPERIENTIAL | DATA CAPTURE | CONTENT CREATION

Summary

We collaborated with Callaway to produce the digital journey for their Take on a Pro roadshow. Attendees could pick from a list of Callaway pros and then go head to head, albeit it virtually, with their selected opponent.

Activities included; A Drive Challenge and Nearest the Pin. All attendee data was recorded along with some personal details and an email sent to them detailing their score and that of the pro they’d chosen to play against. A live leaderboard showed the best scores from each day and an aggregate leaderboard showed the overall standings as the roadshow progressed.

WHAT WE DID

Design

Experiential

Data Capture

Content Creation

CLIENT TESTIMONIALS