To help amplify the activity around 2023 Ryder Cup, the European Tour asked us to produce a team scoring system for attendees. It allowed users to choose their preferred team, attempt a putt and add points to the team leaderboard.
The activity was a success, fuelled partly by the intense rivalry that surrounds the Ryder Cup tournament. Organically, images of the scoreboard were shared via social media encouraging more attendees to play and adding to the buzz around the activation.
Design
Experiential
Data Capture
App Development
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