We collaborated with Welsh Rugby Union to produce a digital data capture and scoring system for series of international fixtures. Attendees could pit their rugby skills against their preferred pro across a range of challenges including; passing, kicking, tackling and scoring.
Once registered, users could move freely around the site, taking ball-in-hand challenges that tested each skill. All attendee data was recorded by staff, including scores achieved at each touchpoint. After playing, an email sent to them detailing their total score and a personalised skills card. A searchable leaderboard showed the best scores for the duration of the activation and resulting skills cards were shared via social media channels.
Design
Experiential
Data Capture
App Development
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