Tennis Canada - Be the Umpire
IDEAS | INTERACTIVE EXPERIENCES | DIGITAL ACTIVATION
Summary
Be the Umpire turns a split-second tennis decision into a participatory challenge. Visitors watch a series of shots, make the IN or OUT call and discover the answer in a replay.
The touchscreen journey combines an immediate attract screen, simple registration and five calls to make. Slow-motion reveals keep the focus on the drama of each line decision.
A final score and on-site Wall of Fame give participants a reason to compare results and return. Staff-facing tools in the journey support editing and exporting the event data.
WHAT WE DID
Ideas
Experience Design
App Development
Experiential

CLIENT TESTIMONIALS
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