Rocket Mortgage sponsors the Rocket Mortgage Classic to boost its brand visibility and connect with a demographic that aligns with its target audience, such as homeowners and potential buyers. The event also allows the company to support community initiatives in Detroit, enhancing its reputation and local impact.
We were asked to design a digital platform for the tournament that enhanced fan engagement through an innovative web-based platform. Users could register with personal details including name, mobile number and email. Each person’s score was recorded creating a personalized digital experience that connected fans directly to the tournament's digital ecosystem. The live leaderboard became a talking point, allowing participants to track their performance in real-time and fostering a sense of competitive excitement.
Our backend dashboard provided organizers with tools to transform participant interactions into strategic insights, enhancing the Rocket Mortgage Classic as a data-driven experience. By capturing valuable data and offering tech-enhanced interactions, the platform reinforced Rocket Mortgage's innovative brand image while boosting fan engagement beyond the event.
Website Design
Data Capture
Content Creation
App Development
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