Summary

In order to activate their sponsorship of Paris 2024 Olympics, Mondelez approached us to produce an AI platform to promote three of their core brands; Oreo, Cadbury and Ritz. Our solution allowed people to register their details, take a selfie and complete an interactive quiz the results of which gave us data on how each person best-enjoyed their favourite snack. We used this data to dynamically assign a brand which was closest to their snack preference and our AI platform edited their selfie to show in a themed stadium environment corresponding to the brand they were most aligned with in real-time. Finally, a summary email was sent to each user detailing which brand they were most likely to enjoy, with a photo player card showing snack stats from their quiz responses and links to easily share that to social media platforms. A dashboard was created to allow Mondelez to monitor live data as it was submitted by users and download the data after the event.

Over 2000 people engaged with the on-site experience and the broader reach via social channels received over 17,000 interactions.