R&A – The Clubhouse at The Open 2024 | Provision Design

R&A – The Clubhouse at The Open 2024

DESIGN | ARCHITECTURAL VISUALISATION | EXPERIENTIAL

Summary

The R&A challenged us to deliver an innovative design for The Clubhouse at The Open 2024 at St. Andrews, emphasizing immersive and luxurious experiences aligned with modern hospitality trends. The brief called for the seamless integration of biophilic design, blending indoor and outdoor spaces to foster a connection with nature. This vision was realized through the use of natural materials, abundant greenery, and open, airy layouts, creating an atmosphere of relaxation and rejuvenation.

Our response was a set of CGI renderings showcasing a refined mix of modern minimalism and nature-inspired luxury, subtly enhanced with athletic branding that nods to the event's heritage. The design incorporates a cohesive aesthetic across functional areas, including a welcoming reception, a sophisticated barista bar, a peaceful players' lounge, and an elegant fine-dining space. This approach aimed to ensure the new clubhouse embodied contemporary luxury while maintaining harmony with The Open's storied traditions and natural surroundings.

WHAT WE DID

Design

Experiential

Architectural Visualisation

CLIENT TESTIMONIALS

The R&A has worked with Provision for several years now. The team have delivered design and activation at many of our tournaments within city centers throughout Europe and beyond. Their work is of the highest standard and their people have certainly enhanced The Open Championship. We recommend them!

DUNCAN WEIR | EXECUTIVE DIRECTOR, THE R&A

We hired the Provision Design team for a one of our largest annual events. I heard they were good but they exceeded the recommendation and were great to have on board for design and 3D Visuals. They were truly professional and we are looking to use Provision for more creative work throughout all sports at Oakley I thoroughly recommend them!

RYAN EVERT | OAKLEY USA

We have worked with Provision for a number of years now and have always found the team professional, reliable and innovative, they're also good fun to work alongside. Their expertise for all aspects of the design process made the decision to use their services an easy one. What I really like about Provision is they are passionate about. Knowing that we have Provision working to achieve the same goals we are, is hugely reassuring for all the team here at American Golf.

DANIEL GATHERCOLE | MARKETING DIRECTOR, AMERICAN GOLF

I have found Provision Design to be an extremely professional, proactive and energetic outfit. Their flexible and enthusiastic approach to the creative process has made it an extremely enjoyable experience working alongside them and I would have no hesitation whatsoever in recommending Provision to any business.

WILLEM DINGER | SENIOR EVENTS MANAGER, MOMENTUM

I have had the pleasure of working with Provision Design on a number of The European Tour & Ryder Cup experiential activities. From the first email, to concept ideas and final 3D Visuals Provision are very professional, inventive and fun to work with. I enjoy working with Provision and would happily recommend them to other brands.

TIM HUNT | MARKETING COMMUNICATIONS DIRECTOR, EUROPEAN TOUR

Every time we work with Provision Design we thoroughly enjoy the process and our clients are so very impressed. The attention to detail and knowledge is second to none and that quality shines through. Always 100% client satisfaction, I cannot say more than that.

JAMES MACLAY | EVENTS MANAGER, IMG

We hired Provision to conceive, design and deliver the fan zone at The Rio Olympics in 2016 and I was extremely impressed how the Provision Design team worked with Provision Events to deliver the experience. The Provision Team provided a complete turn key operation in a very professional manner; from providing the initial concept and design of the area, to building and running of the experience. We are looking forward to working with the Provision team again in future.

ANTONY SCANLON | INTERNATIONAL GOLF FEDERATION, PGA TOUR