We designed a digital platform for Amgen's Irish Open that transformed sponsorship engagement through intelligent technology. Our solution created an immersive experience where participants received personalized QR codes upon registration, enabling seamless interaction across event activities. The interactive digital journey included a dynamic leaderboard that tracked real-time performances, an engaging quiz that encouraged active participation, and personalized post-event communications.
By integrating smart scanning technologies and data-driven interactions, we converted traditional event sponsorship into a fully interactive experience. Participants could track their scores, compete with peers, and maintain a digital connection with the Amgen brand. The platform captured valuable participant data while delivering an enjoyable, tech-enhanced experience that extended far beyond traditional event marketing.
Our backend dashboard provided event staff with comprehensive insights, transforming raw interactions into meaningful strategic information. The entire digital ecosystem was designed to elevate Amgen's sponsorship from a passive corporate presence to an engaging, memorable interaction that resonated with participants long after the event concluded.
Website Design
Data Capture
Content Creation
App Development
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