Once we’d created a new name and identity for the project, we carried it through to each of the touchpoints in the event environment. Bold colours and dynamic action shots from different sporting disciplines helped make the branding immediately identifiable while appealing to the younger demographic.
The activities we proposed allowed children to take part in a variety of sporting activities including; football, basketball, tennis, cricket, athletics and squash. Each were scored via an RFID wristband and a live leaderboard was viewable at each of the activities.
In addition to the sporting participation, attendees got the chance to meet Chelsea captains Gary Cahill and Katie Chapman.
Ideas
Design
3D VISUALS
We use cookies. We use cookies and other similar technologies to improve your browsing experience and the functionality of our site. By clicking "Accept All Cookies" you consent to cookies being stored on your device, as described in our Cookie Policy. Your current cookie settings can be changed at any time by clicking Cookie Preferences.