Amex - NFL Activation - CGI | Provision Design

Amex - NFL Activation - CGI

IDEAS | DESIGN | 3D VISUALS | ARCHITECTURAL VISUALISATION | EXPERIENTIAL

Summary

American Express wanted a bold NFL activation that would feel unmistakably on-brand while giving fans an exciting destination on event day. We developed the concept as a premium, high-impact environment, bringing together Amex blue, stadium-inspired architecture and strong NFL cues in a space designed to attract attention from every approach.

Our CGI process explored the full visitor journey before build, from the branded exterior and entrance through to the immersive interior. Photo-realistic lighting, materials and crowd context helped communicate scale, atmosphere and functionality, giving stakeholders a clear view of how the activation would look and feel in the live environment.

The final visuals created a confident creative blueprint for the experience, aligning the teams around a design that turns partnership branding into a memorable fan moment.

WHAT WE DID

Ideas

Design

3D Visuals

Architectural Visualisation

Experiential

Amex NFL activation presented on an iPad mockup

CLIENT TESTIMONIALS

The R&A has worked with Provision for several years now. The team have delivered design and activation at many of our tournaments within city centers throughout Europe and beyond. Their work is of the highest standard and their people have certainly enhanced The Open Championship. We recommend them!

DUNCAN WEIR | EXECUTIVE DIRECTOR, THE R&A

We hired the Provision Design team for a one of our largest annual events. I heard they were good but they exceeded the recommendation and were great to have on board for design and 3D Visuals. They were truly professional and we are looking to use Provision for more creative work throughout all sports at Oakley I thoroughly recommend them!

RYAN EVERT | OAKLEY USA

We have worked with Provision for a number of years now and have always found the team professional, reliable and innovative, they're also good fun to work alongside. Their expertise for all aspects of the design process made the decision to use their services an easy one. What I really like about Provision is they are passionate about. Knowing that we have Provision working to achieve the same goals we are, is hugely reassuring for all the team here at American Golf.

DANIEL GATHERCOLE | MARKETING DIRECTOR, AMERICAN GOLF

I have found Provision Design to be an extremely professional, proactive and energetic outfit. Their flexible and enthusiastic approach to the creative process has made it an extremely enjoyable experience working alongside them and I would have no hesitation whatsoever in recommending Provision to any business.

WILLEM DINGER | SENIOR EVENTS MANAGER, MOMENTUM

I have had the pleasure of working with Provision Design on a number of The European Tour & Ryder Cup experiential activities. From the first email, to concept ideas and final 3D Visuals Provision are very professional, inventive and fun to work with. I enjoy working with Provision and would happily recommend them to other brands.

TIM HUNT | MARKETING COMMUNICATIONS DIRECTOR, EUROPEAN TOUR

Every time we work with Provision Design we thoroughly enjoy the process and our clients are so very impressed. The attention to detail and knowledge is second to none and that quality shines through. Always 100% client satisfaction, I cannot say more than that.

JAMES MACLAY | EVENTS MANAGER, IMG

We hired Provision to conceive, design and deliver the fan zone at The Rio Olympics in 2016 and I was extremely impressed how the Provision Design team worked with Provision Events to deliver the experience. The Provision Team provided a complete turn key operation in a very professional manner; from providing the initial concept and design of the area, to building and running of the experience. We are looking forward to working with the Provision team again in future.

ANTONY SCANLON | INTERNATIONAL GOLF FEDERATION, PGA TOUR